London Gazette

 

Trade Delegation Turns Ale To Gold in India

August 1, 1906 ·

The unlikely hero of the government’s trade delegation to Asia is a small company that produces a British  Ale highly popular in tropics. The drink is made by the Hodgson’s Brewery in London.

The popularity of the drink has led to it being nicknamed Indian Pale Ale, because of its pale appearance, and the fact that it was brewed for export to India.

It is hoped that the drink will boost trade between our two countries, as well as bring good fortune to the family owned business at a time when many companies are finding it hard in the current economic climate.

Several months ago, Hodgson’s Brewery replaced its human workers with Clockwork labour, hoping that the change woulld benefit the business, but a   downturn in local sales led to speculation that the brewery was having financial difficultes.

George Hodgson, owner of the brewery, was not available for comment, but it is thought this makes him one of the leading exporters in the country.

A convoy of ships heavily laden with Hodgson’s IPA is en-route to India, Pakistan, and Singapore, where the trade delegation has had success.

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